Zak El Fassi
Founder, Zaigood Labs

Zakaria (Zak, for the Global Internet) El Fassi is an entrepreneur, innovator, and thought leader at the intersection of frontier technologies, cultural transformation, and global collaboration. With a rich professional background spanning roles as a founder of multiple startups, a former Head of Messaging Product Partnerships at Facebook, and the current CEO of an experimental venture studio specializing in AI, AR/VR, and Web3, Zak merges technical expertise with a human-centric approach to innovation.

A proud Moroccan native now based in California, Zak bridges local challenges with global solutions, advocating for Africa’s potential to lead in deep tech innovation. As a board member of the Africa Deep Tech Foundation, he is committed to fostering collaboration, supporting talent, and scaling impactful projects across the continent.

Zak is also the co-founder and CIO of INK+PORCELAIN, a luxury home decor brand inspired by global minimalism. His broader work focuses on empowering communities through innovative platforms and rethinking the role of technology in shaping the human experience.

Known for his dynamic and thought-provoking talks, Zak explores themes like the philosophy of information, the future of work, and the role of technology in advancing human connection and consciousness. Speaking in a mix of English and Darija, Zak connects deeply with his audiences, inspiring the next generation of Moroccan and African tech leaders to build for both local impact and global scale.